LSI Keywords – What They Are & How to Use Them

LSI Keywords – What They Are & How to Use Them Search engines have evolved far beyond simple keyword matching. Today, Google focuses on understanding context and meaning. That’s where Latent Semantic Indexing (LSI) keywords come in. In 2025, Google uses Natural Language Processing (NLP) and AI to evaluate how words relate to each other. By adding LSI keywords—related terms and synonyms—you help Google understand your content better, making it more likely to rank for...